{"id":8729,"date":"2020-08-21T07:52:16","date_gmt":"2020-08-21T05:52:16","guid":{"rendered":"https:\/\/abamobile.com\/web\/?p=8729"},"modified":"2024-03-04T10:04:39","modified_gmt":"2024-03-04T09:04:39","slug":"advantages-of-having-mobile-app-your-business","status":"publish","type":"post","link":"https:\/\/abamobile.com\/web\/advantages-of-having-mobile-app-your-business\/","title":{"rendered":"5 Advantages of Having a Mobile App in Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sjqm1-548e9be192e5f00bc74604640dcc8ef2\">\n#top .av_textblock_section.av-3sjqm1-548e9be192e5f00bc74604640dcc8ef2 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-3sjqm1-548e9be192e5f00bc74604640dcc8ef2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>5 Advantages of Having a Mobile App in Your Marketing Strategy<\/h1>\n<p><span style=\"font-weight: 400;\">In today\u2019s article, <strong><span style=\"color: #333333;\">we would like to talk about the reasons and advantages of having a <a href=\"https:\/\/abamobile.com\/web\/mobile-app-development-for-business\/\" target=\"_blank\" rel=\"noopener\">mobile app in your business<\/a><\/span><\/strong>. In addition, we will talk about how its importance is increasing, and how an app helps your business grows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays,\u00a0 in the technology world where we live today,<strong><span style=\"color: #333333;\"> mobile phones have become an essential part of our lives<\/span><\/strong>. We have them with us 24\/7 because it is a way to keep in touch with people, keep updated about the news in the world, listen to music, and do a lot of things. Also, another important point is how useful they are in our job. <strong><span style=\"color: #333333;\">Mobiles are like laptops but in our hands.<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before the smartphone boom, <strong><span style=\"color: #333333;\">it was unthinkable to have a device that would allow us to do all that<\/span><\/strong>.\u00a0<\/span><span style=\"font-weight: 400;\">We can do the actions mentioned before due to mobile apps because smartphones without applications are nothing. Some apps are installed on the device but in other cases, you have to download them in marketplaces like Play Store or App Store. The ease of downloading mobile apps, and the presence they have in our lives, make us sometimes even not aware of how many of them we use.<\/span><\/p>\n<h3>Why are mobile apps so important?<\/h3>\n<p><span style=\"font-weight: 400;\">According to research made by IAB Spain about Mobile and Connected Devices, <strong><span style=\"color: #333333;\">people believe that they use 11 mobile apps on average but really, according to this research people use 31 apps on average.<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For these reasons and others that we are going to talk about next, <strong><span style=\"color: #333333;\">more and more companies are developing their own mobile apps<\/span><\/strong>. People have to adapt to social and technological changes and one of the best <a href=\"https:\/\/abamobile.com\/web\/services\/\" target=\"_blank\" rel=\"noopener\">solutions<\/a> is developing an app that allows your business to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, if you think that mobile apps are only for big companies, you are wrong because these tools are being created by more and more small and medium-sized firms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #333333;\">By having a mobile application in your business, productivity, and sales can be increased.<\/span> <\/strong>Also, process automatization and digitalization can be other very important advantages of having a mobile app in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, having a mobile application in your company has the same importance that websites had some years ago.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13569 size-gallery\" src=\"https:\/\/abamobile.com\/web\/wp-content\/uploads\/2022\/01\/app-development-process-845x343.jpeg\" alt=\"advantages of having a mobile app\" width=\"845\" height=\"343\" title=\"\"><\/p>\n<h2>We will give you 5 advantages of having a mobile app in your company:<\/h2>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Provide value to your customers. <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the advantages of having a mobile app is that it improves the user experience. Moreover, <strong><span style=\"color: #333333;\">providing the best experience encourages the loyalty of customers<\/span><\/strong>. As we said before, in our consumer society, changes are happening constantly. For this reason, in companies, keeping updated is essential and today, the way of doing this is by using technologies, like for example a mobile app.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Build your brand. <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the advantages of having a mobile app in a company is the image of your brand. <strong><span style=\"color: #333333;\">Mobile apps benefit and unify the image that users have about a company<\/span><\/strong>. To do this, the design and the way of communicating by the app must have the same meaning as the rest of the communication channels of the company. <strong><span style=\"color: #333333;\">Apps are useful as a new communication channel with users or employees<\/span> <\/strong>and for this reason, businesses use them in their marketing strategies.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Exclusive content (make the customer feel like the only one). <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another important benefit of having an app in your company is <strong><span style=\"color: #333333;\">the possibility of seeing exclusive content about the firm which means putting your clients in the center of your business<\/span> <\/strong>and making them feel unique. Also, in this way, the feeling of engagement will be increased.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Always available. <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Due to the use of mobile phones, app development has increased in the last few years dramatically. We have these devices the whole day with us, so <strong><span style=\"color: #333333;\">this is a great opportunity to increase the visibility of your business<\/span><\/strong>. According to research made by <a href=\"https:\/\/ditrendia.es\/\" target=\"_blank\" rel=\"noopener\">Ditrendia<\/a>, people spend 80% of their time with mobile devices using applications. This has a consequence for our firm, our client will always have our firm with himself.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Customer loyalty. <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, the last advantage of having a mobile app in your marketing strategy is the loyalty of your customers. Apart from achieving new users, <strong><span style=\"color: #333333;\">we can promote loyalty for both new customers and people who already are followers of our brand<\/span><\/strong>. When users download an app, show us their interest in our brand and content, so in this way, an opportunity to offer valuable content, and build loyalty.\u00a0<\/span><\/p>\n<h2>Other advantages of having a mobile app in your business<\/h2>\n<p><span style=\"font-weight: 400;\">To sum up, it should be pointed out that <strong><span style=\"color: #333333;\">these are not the only reasons for developing a mobile application for your marketing strategy<\/span><\/strong>, but we have selected some of them that we have considered the most suitable for a business. Maybe, other benefits can be: introducing your business into international markets or even increasing your presence in search engines like Google.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">The mobile app industry is booming, and nowadays, it means a great business opportunity for companies. Such was the case that according to Ditrendia\u2019s research mentioned in this post, in Spain, the number of users who use apps has risen to 22 million and it is expected that the global downloads will reach 258.2 million in 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/abamobile.com\/web\/about-us\/\" target=\"_blank\" rel=\"noopener\">ABAMobile<\/a> <strong><span style=\"color: #333333;\">we specialize in mobile app development for companies<\/span><\/strong>, so if you need a custom solution for your project, <a href=\"https:\/\/abamobile.com\/web\/contact\/\" target=\"_blank\" rel=\"noopener\">get in touch with us<\/a>, and we will offer the best results.<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-272rl5-a961ab8fa695d3a4754fcd6d2900bef5\">\n#top .hr.hr-invisible.av-272rl5-a961ab8fa695d3a4754fcd6d2900bef5{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-272rl5-a961ab8fa695d3a4754fcd6d2900bef5 hr-invisible  avia-builder-el-1  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":13569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470],"tags":[],"class_list":["post-8729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"_links":{"self":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/8729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/comments?post=8729"}],"version-history":[{"count":0,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/8729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media\/13569"}],"wp:attachment":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media?parent=8729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/categories?post=8729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/tags?post=8729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}