{"id":19570,"date":"2023-11-09T13:45:47","date_gmt":"2023-11-09T12:45:47","guid":{"rendered":"https:\/\/abamobile.com\/web\/?p=19570"},"modified":"2024-03-01T15:33:36","modified_gmt":"2024-03-01T14:33:36","slug":"how-to-retain-users-in-an-app","status":"publish","type":"post","link":"https:\/\/abamobile.com\/web\/how-to-retain-users-in-an-app\/","title":{"rendered":"How to retain users in an app?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lor457ip-d02635d992a01b113241d70c272bc86e\">\n#top .av_textblock_section.av-lor457ip-d02635d992a01b113241d70c272bc86e .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-lor457ip-d02635d992a01b113241d70c272bc86e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>How to retain users in an app?<\/h1>\n<p>When <a href=\"https:\/\/abamobile.com\/web\/mobile-app-development-for-business\/\">developing a mobile application<\/a>, having a good idea is not enough. The success of a mobile application is not in attracting users and having millions of downloads, but in <strong><span style=\"color: #333333;\">knowing how to retain them and make them loyal<\/span><\/strong>. Therefore, we will tell you some strategies and tips on how to retain users in an app.<\/p>\n<p><strong><span style=\"color: #333333;\">Did you know that most apps do not stay installed on devices for more than 3 months?<\/span><\/strong> In addition, many users take less than a week to stop using an app.<\/p>\n<p>The fact that every day thousands of mobile applications with different functionalities are launched on the market and that users find multiple possibilities makes it a <strong><span style=\"color: #333333;\">great challenge to build loyalty and retain users<\/span><\/strong>.<\/p>\n<p>When building an app, every detail on the screens, navigation, user experience, and design must be geared towards making users feel comfortable, so that <strong><span style=\"color: #333333;\">the content they find is of quality and useful<\/span><\/strong>, thus getting them to return to the application.<\/p>\n<p>Knowing how to retain users in an app is equally or more important than knowing how to attract them. To do this, <strong><span style=\"color: #333333;\">it is necessary to create the right strategies to develop new ways to connect with users and create long-term relationships<\/span><\/strong>.<\/p>\n<p>Keep reading the post to <strong><span style=\"color: #333333;\">learn more about strategies and tips on how to retain users in an app<\/span><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19572 size-full\" src=\"https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/11\/how-to-retain-users-in-an-app.jpg\" alt=\"how to retain users in an app\" width=\"800\" height=\"400\" title=\"\" srcset=\"https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/11\/how-to-retain-users-in-an-app.jpg 800w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/11\/how-to-retain-users-in-an-app-300x150.jpg 300w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/11\/how-to-retain-users-in-an-app-768x384.jpg 768w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/11\/how-to-retain-users-in-an-app-705x353.jpg 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50k2h6a-5799fd0a53d332bbbc060cd2298347ad\">\n#top .hr.av-50k2h6a-5799fd0a53d332bbbc060cd2298347ad{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-50k2h6a-5799fd0a53d332bbbc060cd2298347ad .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-50k2h6a-5799fd0a53d332bbbc060cd2298347ad hr-custom  avia-builder-el-1  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4knz1zm-b2c156cb1fe416bef00be60038d5e760\">\n#top .av_textblock_section.av-4knz1zm-b2c156cb1fe416bef00be60038d5e760 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-4knz1zm-b2c156cb1fe416bef00be60038d5e760'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">When developing a mobile application, different programming languages are used to create a solution. <strong><span style=\"color: #333333;\">Find out what are the differences between React and Angular.<\/span><\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-3  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/differences-between-react-and-angular\/'  class='avia-button av-3tut982-3b52b741aa7d0b17951549f02bc0b28b avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >LEARN MORE<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2g0h29e-72ef85f1712f69af2afce6cab1c7c6e6\">\n#top .hr.av-2g0h29e-72ef85f1712f69af2afce6cab1c7c6e6{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-2g0h29e-72ef85f1712f69af2afce6cab1c7c6e6 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-2g0h29e-72ef85f1712f69af2afce6cab1c7c6e6 hr-custom  avia-builder-el-4  el_after_av_button  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lor48y5t-3f010c807fb7d775d28cc26e7facb1cf\">\n#top .av_textblock_section.av-lor48y5t-3f010c807fb7d775d28cc26e7facb1cf .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-lor48y5t-3f010c807fb7d775d28cc26e7facb1cf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why is it important to retain users?<\/h2>\n<p>User retention marks the success or failure of an app. An app does not survive only thanks to downloads, <strong><span style=\"color: #333333;\">the most successful thing is to see how users use the mobile application on a regular basis and spend some time on it<\/span><\/strong>. This allows us to check that the quality of the content, design and user experience is correct.<\/p>\n<h2>Tips for retaining users in an app<\/h2>\n<h3>Personalisation<\/h3>\n<p>In recent years, technology has made it possible to personalise services, products, and content. Nowadays, users need to feel unique, so <strong><span style=\"color: #333333;\">creating mobile applications with personalised content and experiences<\/span><\/strong> is one of the strategies to retain users in an app.<\/p>\n<p>Another tip for user retention is to create exclusive content for this channel. For example, if you have an e-commerce, you can offer exclusive discounts for purchases through the application.<\/p>\n<h3>Data collection<\/h3>\n<p>The new digital era in which we are immersed is marked by the collection of large amounts of data. But accumulating information and data alone does not make sense; <strong><span style=\"color: #333333;\">what makes the difference is the interpretation of these data<\/span><\/strong>.<\/p>\n<p>Knowing what <strong><span style=\"color: #333333;\">data and metrics to measure in an application will allow us to make better decisions<\/span><\/strong>, get to know users better, and offer them quality content and experience that will increase user retention.<\/p>\n<h3>Push notifications<\/h3>\n<p>Using <strong><span style=\"color: #333333;\">push notifications is another strategy for retaining users in an app<\/span><\/strong>. These are messages that users receive on their devices from one of the applications they have installed.<\/p>\n<p>Push notifications are received whether or not the user is using the application or even if the application is not open.<\/p>\n<p><strong><span style=\"color: #333333;\">Push notifications can serve as alerts, warnings, informational messages, or any other type of communication<\/span><\/strong> that an app wants to make to users. They function as personalised calls to action that help companies to achieve a goal, whether it is to build loyalty, communicate or inform users.<\/p>\n<h3>Good design and navigation<\/h3>\n<p>When creating a mobile application, <strong><span style=\"color: #333333;\">the design has to be well thought out so that navigation is fluid and helps users find what they need<\/span><\/strong>. Details such as buttons, colours, shapes, and content distribution can make a big difference to the user&#8217;s experience when navigating through the app.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27c0rzm-7a454dce7ff63feedb442486a5d4a451\">\n#top .hr.av-27c0rzm-7a454dce7ff63feedb442486a5d4a451{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-27c0rzm-7a454dce7ff63feedb442486a5d4a451 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-27c0rzm-7a454dce7ff63feedb442486a5d4a451 hr-custom  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2m2x042-0659ffb407c5ddf36e61e51613a700d8\">\n#top .av_textblock_section.av-2m2x042-0659ffb407c5ddf36e61e51613a700d8 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-2m2x042-0659ffb407c5ddf36e61e51613a700d8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">How to <strong><span style=\"color: #333333;\">transfer a published iOS app<\/span><\/strong> to another account?<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-8  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/how-to-transfer-an-ios-app-to-another-account\/'  class='avia-button av-7d913m-f7d0777c4e58ca9b013200f1a81da4b7 avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >LEARN MORE<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mw0pyq-d3f2439ec3d84bd3dcb14a3acb34b773\">\n#top .hr.av-1mw0pyq-d3f2439ec3d84bd3dcb14a3acb34b773{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-1mw0pyq-d3f2439ec3d84bd3dcb14a3acb34b773 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-1mw0pyq-d3f2439ec3d84bd3dcb14a3acb34b773 hr-custom  avia-builder-el-9  el_after_av_button  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lor4aalp-441ec81eba0255ec7c352741a7d40109\">\n#top .av_textblock_section.av-lor4aalp-441ec81eba0255ec7c352741a7d40109 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-lor4aalp-441ec81eba0255ec7c352741a7d40109'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Speed<\/h3>\n<p>A web page or mobile application that loads fast is one of the fundamental aspects of retention. Nowadays, users are used to immediacy and speed, so a <strong><span style=\"color: #333333;\">mobile application cannot take more than 3 seconds to load<\/span><\/strong>, as after that time, the chances of a person leaving the app increase considerably.<\/p>\n<p><strong><span style=\"color: #333333;\">A slow mobile application implies a poor user experience and therefore retention will decrease<\/span><\/strong>. To improve loading speed, code cleanliness is recommended, as well as avoiding elements and functionalities that are too heavy and slow downloading.<\/p>\n<h3>Easy access to the app and contact<\/h3>\n<p>The <strong><span style=\"color: #333333;\">way to access an application is another aspect to improve user retention<\/span><\/strong>. Avoiding registration to access an app allows users to see what the tool can offer them.<\/p>\n<p>Another important point to highlight in an app should be the ease of contacting the company. Although it may seem like a small detail, <strong><span style=\"color: #333333;\">users want to know that they can contact a team if they need to<\/span><\/strong>, thus generating a trust that invites them to return.<\/p>\n<h3>Multi-channel communication<\/h3>\n<p>Platforms are no longer used in isolation, but <strong><span style=\"color: #333333;\">apps and websites are connected for a better user experience<\/span><\/strong>. Offering the user different platforms but as one is a new user retention strategy.<\/p>\n<p>Multi-channel communication makes it easier for the user to jump from one platform to another without noticing big changes. For example, start adding products on the website and then finish the purchase process through the app.<\/p>\n<h3>App updates and upgrades<\/h3>\n<p>Keeping a mobile app up to date is essential not only to improve user retention but also to<strong><span style=\"color: #333333;\"> improve the security of the app<\/span><\/strong>.<\/p>\n<p>The immediacy in which we live and the constant amount of information thanks to technology and the internet means that users have multiple options. <strong><span style=\"color: #333333;\">Every day thousands of applications are launched on the market, so there is a lot of competition.<\/span><\/strong><\/p>\n<p>That is why a mobile application must present novelties that attract the user and thus improve the retention rate.<\/p>\n<p>In ABAMobile, <strong><span style=\"color: #333333;\">we have been developing mobile applications for more than 10 years<\/span><\/strong>. For this reason, we know the most common strategies and the ones that work best when it comes to retaining users in an app. <strong><span style=\"color: #333333;\">Contact our team and we will make your idea a reality!<\/span><\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-124pfg2-6d92b181ca926fd1980f4c90df454936\">\n#top .hr.av-124pfg2-6d92b181ca926fd1980f4c90df454936{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-124pfg2-6d92b181ca926fd1980f4c90df454936 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-124pfg2-6d92b181ca926fd1980f4c90df454936 hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lor6dwlv-2038b27b491e869b4f3dd5da10c5543b\">\n#top .av_textblock_section.av-lor6dwlv-2038b27b491e869b4f3dd5da10c5543b .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-lor6dwlv-2038b27b491e869b4f3dd5da10c5543b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong><span style=\"color: #333333;\">Get in touch with our team<\/span><\/strong> to start your next development project!<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-13  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/contact\/'  class='avia-button av-lor6e87h-162d19b39aceec1331503b4bbb285ee2 avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >CONTACT US<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nmmf2q-daf3ea985431e7306f2b1924fce68291\">\n#top .hr.av-nmmf2q-daf3ea985431e7306f2b1924fce68291{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-nmmf2q-daf3ea985431e7306f2b1924fce68291 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-nmmf2q-daf3ea985431e7306f2b1924fce68291 hr-custom  avia-builder-el-14  el_after_av_button  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":19572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[474],"tags":[],"class_list":["post-19570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frequently-asked-questions"],"_links":{"self":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/19570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/comments?post=19570"}],"version-history":[{"count":0,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/19570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media\/19572"}],"wp:attachment":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media?parent=19570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/categories?post=19570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/tags?post=19570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}