{"id":19148,"date":"2023-08-30T13:51:16","date_gmt":"2023-08-30T11:51:16","guid":{"rendered":"https:\/\/abamobile.com\/web\/?p=19148"},"modified":"2024-04-25T12:42:51","modified_gmt":"2024-04-25T10:42:51","slug":"augmented-reality-in-tourism","status":"publish","type":"post","link":"https:\/\/abamobile.com\/web\/augmented-reality-in-tourism\/","title":{"rendered":"Augmented Reality in Tourism"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llxmo7u0-d62b97bfd6ef9107fb37cb9f9f6f269a\">\n#top .av_textblock_section.av-llxmo7u0-d62b97bfd6ef9107fb37cb9f9f6f269a .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-llxmo7u0-d62b97bfd6ef9107fb37cb9f9f6f269a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Augmented reality in tourism<\/h1>\n<p>Augmented and virtual reality are technologies that have experienced great popularity in recent years. <strong><span style=\"color: #333333;\">Thanks to new mobile devices and innovation in the tourism sector it helps to improve user experiences.<\/span><\/strong><\/p>\n<p>Today, tourism is one of the main economic sectors in many countries, including Spain. That is why this industry needs to update and digitise itself to be able to <strong><span style=\"color: #333333;\">adapt its services to consumers by creating innovative and unique experiences<\/span><\/strong>.<\/p>\n<p>In today&#8217;s post, we talk about <strong><span style=\"color: #333333;\">how augmented reality in tourism boosts its growth<\/span><\/strong> and improves user experiences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19152 size-full\" src=\"https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/08\/augmented-reality-in-tourism.jpg\" alt=\"augmented reality in tourism\" width=\"800\" height=\"400\" title=\"\" srcset=\"https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/08\/augmented-reality-in-tourism.jpg 800w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/08\/augmented-reality-in-tourism-300x150.jpg 300w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/08\/augmented-reality-in-tourism-768x384.jpg 768w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2023\/08\/augmented-reality-in-tourism-705x353.jpg 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llxnm5d9-89e1e3b26328227a701732c7d43c40e6\">\n#top .hr.av-llxnm5d9-89e1e3b26328227a701732c7d43c40e6{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-llxnm5d9-89e1e3b26328227a701732c7d43c40e6 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-llxnm5d9-89e1e3b26328227a701732c7d43c40e6 hr-custom  avia-builder-el-1  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llxoaw6q-17ed559b5c1f67f538ea1402d8966207\">\n#top .av_textblock_section.av-llxoaw6q-17ed559b5c1f67f538ea1402d8966207 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-llxoaw6q-17ed559b5c1f67f538ea1402d8966207'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">How to improve the performance of your mobile: 7 keys!<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-3  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/how-to-improve-the-performance-of-your-mobile\/'  class='avia-button av-llxobcwc-11e4b20bd8aaa57e7eaf1bd41bcc5904 avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >LEARN MORE<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ch4fn0-8aa82a2cdced0b40f7085110bb2d4097\">\n#top .hr.av-2ch4fn0-8aa82a2cdced0b40f7085110bb2d4097{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-2ch4fn0-8aa82a2cdced0b40f7085110bb2d4097 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-2ch4fn0-8aa82a2cdced0b40f7085110bb2d4097 hr-custom  avia-builder-el-4  el_after_av_button  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llxn41xo-549b3b8165c3c911156c4a9e9f90d628\">\n#top .av_textblock_section.av-llxn41xo-549b3b8165c3c911156c4a9e9f90d628 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-llxn41xo-549b3b8165c3c911156c4a9e9f90d628'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is augmented reality?<\/h2>\n<p>Augmented reality is a technology that allows virtual elements to be added to reality. Through this system,<strong><span style=\"color: #333333;\"> graphic elements can be incorporated into a view of something real.<\/span><\/strong><\/p>\n<p>This technology makes it possible to combine the two worlds, the virtual and the real, and interact with each other. Moreover, augmented reality uses three dimensions. Thus, <strong><span style=\"color: #333333;\">you can interact with the environment in a different way and the response is immediate<\/span><\/strong>.<\/p>\n<p>It is becoming increasingly common to find business solutions that incorporate augmented reality. Moreover, it is a new way of communicating with users that allows different experiences to be created.<\/p>\n<h2>Augmented reality in tourism<\/h2>\n<p>As we have said in other blog articles, technology is presented to us as a tool to help us, whether to <strong><span style=\"color: #333333;\">improve the efficiency of processes, digitise and save time or offer unique experiences<\/span><\/strong> to customers to improve their loyalty.<\/p>\n<p>For this reason, one of the latest technologies that is gaining popularity and attracting the most attention is augmented reality, which is also applied in different industries. <a href=\"https:\/\/abamobile.com\/web\/healthcare-app-development\/\">Medicine<\/a>, culture, and <a href=\"https:\/\/abamobile.com\/web\/travel-and-tourism-app-development\/\">tourism<\/a> are just some of the sectors that have seen great benefits in its implementation.<\/p>\n<p><strong><span style=\"color: #333333;\">The tourism sector today has a high level of digitisation, taking advantage of technology<\/span><\/strong> for booking accommodation, hiring transport, or accessing a hotel room, among others. All of this helps to improve user experiences.<\/p>\n<p>Augmented reality is entering the tourism industry as a complement to the physical world, creating immersive experiences and increasingly personalising services.<\/p>\n<p>Thanks to this type of reality, which is often implemented in the development of mobile applications, <strong><span style=\"color: #333333;\">extra information such as photos, animations, graphics, etc. can be incorporated into the real world<\/span><\/strong>, thus creating a unique virtual world.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w5wlos-044685cabbce0f983d495f4f6a9dde89\">\n#top .hr.av-1w5wlos-044685cabbce0f983d495f4f6a9dde89{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-1w5wlos-044685cabbce0f983d495f4f6a9dde89 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-1w5wlos-044685cabbce0f983d495f4f6a9dde89 hr-custom  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llxoc72z-edef13f6e39f0624b7372364c705bf40\">\n#top .av_textblock_section.av-llxoc72z-edef13f6e39f0624b7372364c705bf40 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-llxoc72z-edef13f6e39f0624b7372364c705bf40'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Accelerated Mobile Pages (AMP), what are the advantages?<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-8  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/what-are-accelerated-mobile-pages-and-their-advantages\/'  class='avia-button av-llxocm1w-1c833b32bce2bc7c6353ec5e54b90e26 avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >LEARN MORE<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6longs-78dab865be7ec0e069178dabd2c6f077\">\n#top .hr.av-6longs-78dab865be7ec0e069178dabd2c6f077{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-6longs-78dab865be7ec0e069178dabd2c6f077 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-6longs-78dab865be7ec0e069178dabd2c6f077 hr-custom  avia-builder-el-9  el_after_av_button  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llxn8j28-201e111f5c5645791d112082018752b8\">\n#top .av_textblock_section.av-llxn8j28-201e111f5c5645791d112082018752b8 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-llxn8j28-201e111f5c5645791d112082018752b8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Examples of augmented reality in tourism<\/h2>\n<p>The application of augmented reality in this sector means that traditional tourism is evolving towards smart tourism. <strong><span style=\"color: #333333;\">This allows tourists to be more connected and digitised.<\/span><\/strong><\/p>\n<p>Today, we can already find numerous examples of <strong><span style=\"color: #333333;\">how augmented reality is being applied in the tourism industry<\/span><\/strong>.<\/p>\n<h3>Museums<\/h3>\n<p>The use of augmented reality in museums allows users to feel part of the works of art, as well as to acquire more knowledge about them. Through an app, <strong><span style=\"color: #333333;\">augmented reality offers a more personalised experience by offering a guide to explain each project<\/span><\/strong>. It is also possible to make a work &#8216;come alive&#8217; thanks to 3D and create a totally immersive experience.<\/p>\n<h3>Tours and guided tours<\/h3>\n<p>Thanks to augmented reality, a new form of guided tours is becoming increasingly popular. <strong><span style=\"color: #333333;\">To achieve more immersive experiences and get to know the places visited better<\/span><\/strong>, users can, through an app, interact with the environment and discover extra information about the place of interest.<\/p>\n<p>This example of augmented reality in tourism makes it possible to recreate current and past spaces to learn more about their history.<\/p>\n<h3>Accommodation<\/h3>\n<p>Accommodation booking platforms such as Airbnb use augmented reality so that users can see the flat they want to book. In this way, before booking, <strong><span style=\"color: #333333;\">customers can see in a more realistic way (and not only in images) the accommodation they want to book<\/span><\/strong>.<\/p>\n<h3>Gamification<\/h3>\n<p>Thanks to <strong><span style=\"color: #333333;\">gamification techniques, developing games with augmented reality is a way to create new experiences to interact with a city<\/span><\/strong> while visiting it, introducing fun elements. You can create gymkhanas that make users become detectives or develop quiz-type games with questions about the place you are visiting.<\/p>\n<p>At ABAMobile we have been developing mobile applications for more than 10 years and working with technologies as diverse as <a href=\"https:\/\/abamobile.com\/web\/nfc-technology-based-solutions-for-business\/\">NFC<\/a>, <a href=\"https:\/\/abamobile.com\/web\/bluetooth-integration-in-mobile-solutions\/\">BLE<\/a>, <a href=\"https:\/\/abamobile.com\/web\/mobile-solutions-with-qr-codes\/\">QR codes<\/a>, or augmented reality. Contact us to develop your next project.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ywugss-3494fe6ef42eac6b01b055e95d392065\">\n#top .hr.av-ywugss-3494fe6ef42eac6b01b055e95d392065{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-ywugss-3494fe6ef42eac6b01b055e95d392065 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-ywugss-3494fe6ef42eac6b01b055e95d392065 hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llxo8xre-8adf4ff44c927199f451a2b664410570\">\n#top .av_textblock_section.av-llxo8xre-8adf4ff44c927199f451a2b664410570 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-llxo8xre-8adf4ff44c927199f451a2b664410570'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong><span style=\"color: #333333;\">Get in touch with our team<\/span><\/strong> to start your next development project!<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-13  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/contact\/'  class='avia-button av-llxo9l2s-db34bf2fc25e007ea4b7f54fa1716e57 avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >CONTACT US<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0c3rg-c477ef0cd682322b9296933be987251f\">\n#top .hr.av-p0c3rg-c477ef0cd682322b9296933be987251f{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-p0c3rg-c477ef0cd682322b9296933be987251f .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-p0c3rg-c477ef0cd682322b9296933be987251f hr-custom  avia-builder-el-14  el_after_av_button  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":19152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480],"tags":[],"class_list":["post-19148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/19148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/comments?post=19148"}],"version-history":[{"count":0,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/19148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media\/19152"}],"wp:attachment":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media?parent=19148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/categories?post=19148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/tags?post=19148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}