{"id":16896,"date":"2022-10-28T11:15:37","date_gmt":"2022-10-28T09:15:37","guid":{"rendered":"https:\/\/abamobile.com\/web\/?p=16896"},"modified":"2024-03-04T08:49:51","modified_gmt":"2024-03-04T07:49:51","slug":"what-is-digital-first-strategy","status":"publish","type":"post","link":"https:\/\/abamobile.com\/web\/what-is-digital-first-strategy\/","title":{"rendered":"What is a digital-first strategy in companies?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9s7sauz-2ba000170b037cdc8767ecb4e33829cb\">\n#top .av_textblock_section.av-l9s7sauz-2ba000170b037cdc8767ecb4e33829cb .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-l9s7sauz-2ba000170b037cdc8767ecb4e33829cb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>What is a digital-first strategy in companies?<\/h1>\n<p>The digital environment is becoming important not only in personal environments thanks to mobile devices but also in the professional world. In recent years, <strong><span style=\"color: #333333;\">companies have seen how digitizing processes and transforming the entire corporate culture toward the digital world improves customer service<\/span><\/strong> and productivity. For all these reasons, it is popular to talk about &#8216;digital first&#8217; strategies.<\/p>\n<p>Faced with the changing environment, companies need tools, protocols, and processes that allow them to adapt quickly. <strong><span style=\"color: #333333;\">Businesses that do not develop digitally are much more likely to disappear.<\/span><\/strong><\/p>\n<p>Digital channels and strategies are becoming increasingly important as improvements in the<a href=\"https:\/\/abamobile.com\/web\/mobile-app-development-for-business\/\"> development<\/a> of mobile devices and daily internet usage increase and evolve to offer us more possibilities every day.<\/p>\n<p>As a company specializing in the development of mobile solutions for companies and aware of the importance of digital channels, in this post we will talk about <strong><span style=\"color: #333333;\">what a digital-first strategy is, what it consists of, and its advantages<\/span><\/strong>. Keep on reading so that your company is not left behind!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16897 size-full\" src=\"https:\/\/abamobile.com\/web\/wp-content\/uploads\/2022\/10\/digital-first-strategy.jpg\" alt=\"digital-first strategy\" width=\"800\" height=\"400\" title=\"\" srcset=\"https:\/\/abamobile.com\/web\/wp-content\/uploads\/2022\/10\/digital-first-strategy.jpg 800w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2022\/10\/digital-first-strategy-300x150.jpg 300w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2022\/10\/digital-first-strategy-768x384.jpg 768w, https:\/\/abamobile.com\/web\/wp-content\/uploads\/2022\/10\/digital-first-strategy-705x353.jpg 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>What is a digital-first strategy?<\/h2>\n<p>To understand what a digital-first strategy is, we must understand the importance of digital today. Therefore, through the development of digital-first strategies in a company, the aim is to <strong><span style=\"color: #333333;\">give priority to digital channels before traditional ones.<\/span><\/strong><\/p>\n<p>This does not imply the disappearance of traditional elements, channels, or platforms, but rather that the <strong><span style=\"color: #333333;\">digital environment should play a leading role.<\/span><\/strong><\/p>\n<p>The digital-first philosophy is closely linked to the digitization of processes and corporate digital transformation. Implementing a digital-first strategy is more common in sales, marketing, and customer service departments.<\/p>\n<p>To better understand what a digital-first strategy is, we can give an example. In the case of carrying out advertising actions, a <strong><span style=\"color: #333333;\">digital-first strategy will give priority to online advertising<\/span><\/strong> over television, radio, or other more traditional media. Another example would be when it comes to customer service. In recent times, we see how strategies are being adopted through channels such as Whatsapp.<\/p>\n<p>As you can see, transformation and the focus on digital is the new normal in the business world. Keeping a digital-first philosophy<strong><span style=\"color: #333333;\"> offers a better user experience and improves the work of employees and the visibility<\/span><\/strong> and image of a business.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9s9sg8i-ba532ca63a29fc4350e44450d4f8650e\">\n#top .hr.av-l9s9sg8i-ba532ca63a29fc4350e44450d4f8650e{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-l9s9sg8i-ba532ca63a29fc4350e44450d4f8650e .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-l9s9sg8i-ba532ca63a29fc4350e44450d4f8650e hr-custom  avia-builder-el-1  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9s9uqv5-931e893c00bce611f72467e45ea69e3a\">\n#top .av_textblock_section.av-l9s9uqv5-931e893c00bce611f72467e45ea69e3a .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l9s9uqv5-931e893c00bce611f72467e45ea69e3a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong><span style=\"color: #333333;\">What is the metaverse<\/span><\/strong> and what is it for? Will it be the future of apps?<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-3  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/what-is-the-metaverse-and-characteristics\/'  class='avia-button av-1wu4w9s-86e3b44e24c67dc94e171236cc04a3c3 avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >LEARN MORE<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i23y3k-3732b214d2d28d43d0fb14077bebbd83\">\n#top .hr.av-1i23y3k-3732b214d2d28d43d0fb14077bebbd83{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-1i23y3k-3732b214d2d28d43d0fb14077bebbd83 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-1i23y3k-3732b214d2d28d43d0fb14077bebbd83 hr-custom  avia-builder-el-4  el_after_av_button  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9s8ypph-89042536c685e3ff20029bafb70bac7e\">\n#top .av_textblock_section.av-l9s8ypph-89042536c685e3ff20029bafb70bac7e .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-l9s8ypph-89042536c685e3ff20029bafb70bac7e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Advantages of a digital-first strategy<\/h2>\n<p>After knowing better what a digital-first strategy is, we will talk about <strong><span style=\"color: #333333;\">the advantages of carrying it out.<\/span><\/strong> Among the benefits of a digital-first strategy that can be highlighted:<\/p>\n<p><strong><span style=\"color: #333333;\">Flexibility and adaptability.<\/span><\/strong> The use of technologies and the development of strategies in <strong><span style=\"color: #333333;\">the digital environment offer the possibility of adapting faster and more agile to the new circumstances<\/span><\/strong> of the markets. Today, the company that adapts more quickly to changes is the one that has more advantage over the others.<\/p>\n<p><strong><span style=\"color: #333333;\">Information and data security.<\/span><\/strong> In the digital environment, there are tools and platforms that help companies to<strong><span style=\"color: #333333;\"> have corporate data securely available<\/span><\/strong>. This avoids having information in papers and folders, going a step further by digitizing documents.<\/p>\n<p>By carrying out digital-first strategies, the capacity to respond to changes is improved. This improves productivity and also saves time and money.<\/p>\n<h2>Differences with the Mobile first philosophy<\/h2>\n<p>On other occasions you may have heard about the Mobile First philosophy, but<strong><span style=\"color: #333333;\"> what is the difference between a digital-first vs mobile-first strategy?<\/span><\/strong><\/p>\n<p>As you have seen throughout this post, carrying out a <strong><span style=\"color: #333333;\">digital-first strategy<\/span><\/strong> means that the actions carried out in a company aim to be developed first in a digital environment. However, the<strong><span style=\"color: #333333;\"> mobile-first philosophy<\/span><\/strong> means that the development of websites, online stores, or any digital tool will be developed thinking first in mobile devices.<\/p>\n<p>The mobile-first philosophy wants to value responsive design and adapt digital content to mobile channels given the<strong><span style=\"color: #333333;\"> importance that smartphones, tablets, and<a href=\"https:\/\/abamobile.com\/web\/smartwatches-and-wearables-app-development\/\"> wearables<\/a> have in the daily lives of users.<\/span><\/strong><\/p>\n<p>Although they have similar names and both concepts highlight the digital environment as one in which it is essential to adapt, each has its own explanation.<\/p>\n<p>At ABAMobile, we have been helping companies since 2012 to <strong><span style=\"color: #333333;\">advance in their digital transformation process focusing on mobile devices<\/span><\/strong>. Over the years we have guided different businesses to create solutions that help them implement digital-first strategies.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11jqww0-fdf87ab8b88afe913fcfeff3e80567f5\">\n#top .hr.av-11jqww0-fdf87ab8b88afe913fcfeff3e80567f5{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-11jqww0-fdf87ab8b88afe913fcfeff3e80567f5 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-11jqww0-fdf87ab8b88afe913fcfeff3e80567f5 hr-custom  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9s9rj7d-5b8154574929d51ab22bcd7d2dd4352c\">\n#top .av_textblock_section.av-l9s9rj7d-5b8154574929d51ab22bcd7d2dd4352c .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l9s9rj7d-5b8154574929d51ab22bcd7d2dd4352c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong><span style=\"color: #333333;\">Get in touch with our team<\/span><\/strong> to start developing your next mobile project<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-8  el_after_av_textblock  el_before_av_hr ' ><a href='https:\/\/abamobile.com\/web\/contact\/'  class='avia-button av-l9s9rxlv-b73e516ac19dce6edbae9df1f91329ed avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >CONTACT US NOW<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rrgq8w-7f693943a7d0fbd39c98a17ceda075e5\">\n#top .hr.av-rrgq8w-7f693943a7d0fbd39c98a17ceda075e5{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-rrgq8w-7f693943a7d0fbd39c98a17ceda075e5 .hr-inner{\nwidth:100 px;\nborder-color:#c4c4c4;\n}\n<\/style>\n<div  class='hr av-rrgq8w-7f693943a7d0fbd39c98a17ceda075e5 hr-custom  avia-builder-el-9  el_after_av_button  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":16897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[484],"tags":[],"class_list":["post-16896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation"],"_links":{"self":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/16896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/comments?post=16896"}],"version-history":[{"count":0,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/posts\/16896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media\/16897"}],"wp:attachment":[{"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/media?parent=16896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/categories?post=16896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abamobile.com\/web\/wp-json\/wp\/v2\/tags?post=16896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}