Accelerated Mobile Pages (AMP), what are the advantages?
Do you know that an increasing number of users access the internet and websites via smartphones instead of PCs? The development of more and more innovative smartphones allows us to be connected all day long. For this reason, the adaptation of websites to this type of device has grown exponentially and new technologies are being developed for this purpose.
One of the innovations introduced by Google to improve the performance and speed of web pages by adapting them to mobile devices has been the development of Accelerated Mobile Pages (AMP).
Nowadays, the speed and adaptation to mobile screens are some objectives of a website, e-commerce, or app. As you can see, mobile devices are one of the channels most used by users, so it is necessary to adapt to them.
In this post, you will learn more about Accelerated Mobile Pages and how they work. Keep reading!
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What are Accelerated Mobile Pages (AMP)?
Nowadays, loading speed can be a differentiating factor in the success or failure of a website, as the faster a site is, the better experience it offers users and therefore the greater the chances of conversion.
AMP pages have emerged as a new format for websites developed by Google and other technology partners, taking the Mobile First philosophy a step further. In addition, it is an open-source project that allows developers everywhere to improve their versions.
Accelerated Mobile Pages optimise loading times, performance, and adaptation to mobile devices. It should be noted that improving speed also boosts a website’s search engine ranking.
To better understand what Accelerated Mobile Pages are, we can define them as a simplified version of a website, minimising the resources used, and making the loading speed faster. We should also know that any website can be adapted to Accelerated Mobile Pages and that it is best done on pages that focus on content and text.
How does an AMP work?
AMPs are created with HTML and are designed to load quickly. AMP HTML is interpreted easily by browsers and therefore makes pages load faster. In addition, this language avoids common problems for developers that slow down the loading of websites.
Where possible Google will publish cached copies of landing pages to improve loading times.
Developing such fast, mobile-friendly pages means that elements such as CSS or Javascript are removed, focusing on images and text and essential informational content for users. This means that only the essential content is loaded, eliminating everything that is more redundant and thus achieving a faster loading of websites.
Nowadays, there are numerous tools such as plugins that help to adapt web pages to this new AMP format. In addition, you should not forget to do tests for proper adjustment to mobile devices.
At ABAMobile, we have been developing custom mobile solutions for companies for more than 10 years. We specialised in mobile app development by focusing on devices and mobile technologies. Contact our team to start your next project.
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